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Michael Jordan: History Of His Air Jordan Sneakers

Firstly, their marketing strategy of making a brand which is immediately recognizable has paid huge dividends. Their iconic Swoosh logo and slogan “Just Do It” have been in use together due to the fact the 80s, which has helped consumers to simply determine Nike’s goods. In its first year, the organization sold roughly 1,300 pairs of shoes, bringing in $8000 dollars of revenue. The footwear continued to sell properly and by the following year, the business had earned adequate to employ their initially complete-time employee. In 1966, the first ever retail retailer was launched in Santa Monica, California. The original...